I think in order for Threads to be successful and compete with Twitter, they will need to stop policing information so heavily as they do on Facebook. Most of my immediate circles left Facebook because of all the tyrannical fact checking notices, suspensions, and "misinfo" policing going on.
Whereas Twitter now prides itself in being the free speech absolutist social media app, and information flows freely there. While they do have Community Notes to add context to potential (real) misinformation, at least it's guided by Twitter users and doesn't prevent people from seeing the original post without jumping through hoops, and there's no risk of being suspended for angering the Ministry of Truth, brought to you by government officials looking to cover-up inconvenient facts.
Whereas Twitter now prides itself in being the free speech absolutist social media app, and information flows freely there. While they do have Community Notes to add context to potential (real) misinformation, at least it's guided by Twitter users and doesn't prevent people from seeing the original post without jumping through hoops, and there's no risk of being suspended for angering the Ministry of Truth, brought to you by government officials looking to cover-up inconvenient facts.