I saw zip adoption before CD-RW, flash drives much later. But maybe it depended on how much data you needed transferred. Early flash drives were much smaller than CD/DVD.
I miss my first 128mb usb drive. Cost nearly $40 and survived a dozen wash cycles accidently left in my pocket all the time. Now days I've got 64gb drives that seem to shit the bed after a few rounds as a Live-USB linux environment. At least they only cost $15 or less.